The world’s biggest entertainment format is reborn in the USA

With an exclusive license from the European Broadcasting Union (EBU) a dream team of ESC and TV producers are pleased to announce they are developing the Eurovision Song Contest, the world’s biggest live music show, for the American market, together with the international production company Brain Academy.

The goal is for the very first American Song Contest to be ready to air in 2021.


“For over six decades the Eurovision Song Contest, powered by public service media, has brought audiences together with its values of diversity, universality and inclusivity. It remains a unique must-see event in over 40 competing countries each year and enjoys a global audience of almost 200 million viewers. As part of the EBU’s overall strategy to grow the ESC brand it’s time for Eurovision to go Stateside to reach even more viewers.  We’re delighted that this growth will be overseen by some of the people that have created some of its’ brightest moments,” says Jon Ola Sand, Executive Supervisor ESC for the EBU.

The Team

The team behind The American Song Contest project includes some of Europe’s most experienced TV producers. Anders Lenhoff and Peter Settman will be joined by Christer Björkman and Ola Melzig who have worked on over 20 ESCs between them.

Brain Academy, a part of Nordic Entertainment Group (NENT) will develop, manage and co-ordinate the project for the US market in cooperation with the EBU.

The Timing

“The timing is perfect. Outside of sports, the Eurovision Song Contest is the biggest TV show on Earth, it unites a continent and everybody gets to vote. We can’t wait to introduce this wonderful competition to the biggest TV market in the world. TV/video audiences are getting bigger every year, so this is the perfect time to bring this exciting show to the American public,” says Peter Settman, CEO and Creative Director of Brain Academy.

Executive Producer/Head of Operation and sales

Peter SettmanCEO & Creative director Brain Academy. Conspiracy of Silence, Swedish Dicks

Executive Producer/Head of TV format development

Anders LenhoffESC 2017. Melodifestivalen, Survivor, QI, Have I got news for you, The Commission etc.

Executive Producer/Head of contest and Artist/Composer relations

Christer BjörkmanESC 2013, 2016, 2017, 2018, 2019. Palme d’Or Cannes 2016.

Executive Producer/Head of production

Ola MelzigESC 15 times. TPI Awards 2017 Production manager of the year.

Other exciting persons and partners will join the team soon.

For more information, please contact:

Lili Assefa Wolf  | |